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Urban Beat created your

What is Urban Beat?

Urban Beat is an interactive installation featuring Dry EEG Headphones, a smartphone with the Urban Beat app, and a pocket printer, all crafted to showcase the inner workings of our cutting-edge technology.

Through our Urban Beat app, a one-minute song blends various sounds typical of major cities globally, each capable of eliciting distinct emotions. Integrated with our Dry EEG System Headphones, the app identifies and translates these emotions into animal representations, unveiling your personalized urban jungle spirit animal.

What is
Urban Beat?

Explore the science behind

Emotions are measured and showcased during the composition on an "emotion wheel" coordinate system.

Our "emotion wheel" is based on Russell's Emotion Circumplex and contains a list of different animals associated with emotions characteristic to them: Annoyed Hornet, Bored Sloth, Excited Cheetah, Depressed Whale...

The emotion wheel describes and classifies emotions based on two main dimensions:

Valence: This dimension ranges from positive to negative emotions. Emotions with positive valence are those associated with pleasant experiences like joy, happiness, and contentment, while negative valence emotions are associated with unpleasant experiences.

Arousal: This dimension refers to an emotion’s level of activation or intensity. Low-arousal emotions are calm and tranquil, while high-arousal emotions are intense and stimulating.

Animals are linked to emotions, each with its own color according to Plutchik’s wheel of emotions, which builds on Russell’s model. Plutchik’s circumplex model connects the emotion circle and the color wheel.

Emotions measurement

Emotions are present in all quadrants during measurement but vary in intensity.

At the end of the measurement, the selector cloud halts on the animal whose emotion was most intense.

Emotions measurement

Emotions are present in all quadrants during measurement but vary in intensity.

At the end of the measurement, the selector cloud halts on the animal whose emotion was most intense.

The resulting concept is illustrated in the form of a rendering generated by AI, and

Your urban beat animal is
ready to see the world

Don't forget to share your little sensory digest on social media!
And make sure to check our next stops and visit our booths at the conferences to experience it live!

Upcoming events

9th Graz Brain-Computer Interface Conference 2024

The 9th Graz BCI Conference 2024 is just around the corner, and we’ll be part of it! Let’s delve into the latest developments and innovations in Brain-Computer Interface…

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SfN 2024

This year at SfN, we prepared a showcase of our latest portable EEG devices through a series of demos at the premier global neuroscience event. We invite you…

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